Tennis & Pickleball Pro’s!!


Jason Alfrey


Jason has coached high school tennis at Carlsbad High and Sage Creek.  He currently is the Head Professional at the Tennis Club of Vista where he teaches students of all levels and ages.

Jason started coaching at Surf & Turf under Alex Levie for years and then moved over to the Bobby Riggs Tennis Club while working with the West Coast Tennis Academy. 

The primary focus was on juniors raising their rankings travelling to tournaments in San Diego, LA and Palm Springs.  In 2000 he was the Head Professional at the prestigious Del Mar Country Club and in 2003 he was promoted to Tennis Director

Jason is a certified USPTA Professional with 30 years of coaching experience. Plus, he just received a certification in pickleball!

He brings his passion for the game to the courts by creating an atmosphere for players to help them get motivated and play better while still promoting a fun and energetic environment.

Sherry Keith


I’m Sher, your go-to pickleball instructor, and I can’t wait to share my love for this amazing sport with you!  “Certified IPTPA Instructor Level II”.

I’ve been playing and competing in pickleball for over 11 years, having the pleasure of winning numerous tournaments in both CA and CO. For the last six years, I’ve been an enthusiastic ‘ambassador’ of the sport, teaching pickleball in California, Colorado, and even across the globe in Stockholm, Sweden!

My journey in pickleball goes beyond direct competition. I’ve been deeply involved in the pickleball community, dedicating 2 ½ years to the Southwest Colorado Pickleball Association board in Durango, CO, and bringing the first-ever tournament to that wonderful town.

Pickleball isn’t just about hitting a ball back and forth, it’s about camaraderie, passion, growth, and safety. When you join me on the court, get ready for a fun learning experience while elevating your skills and taking your pickleball game to the next level!

Whether you’re a beginner or a seasoned player, my energetic and motivating teaching style will inspire you to unleash your pickleball potential! I’m more than your instructor, I’m your biggest pickleball cheerleader! Together, we’ll laugh, learn, and celebrate every milestone. See you on the court!